Communicating Elkhart County's unique and positive story to the world
Communities compete for visitors because tourism is significant economic development. Visitors bring money into a community from outside its borders, generating revenue for local businesses, providing jobs, generating taxes for governments and contributing to the economic vitality of the area.
Therefore, to stimulate the economy, the goal is to get more people into the area and get them to stay as many nights as possible. In 2013, over 398,000 room nights were sold in Elkhart County according to Smith Travel Research (based on reporting lodging facilities).
The 2011 Economic Impact Study reports
that $273 million in visitor spending generated over $401 million in total